Resources Library by ANA

When Content Meets People

In the modern media landscape, the BBC has an envious USP of being Netflix, Spotify, Sky News and The Athletic all rolled into one. Having a common understanding of the media decision-making drivers, and an understanding of how a range of media...

Catalogue: Congress 2024

Authors: Kenny Cunniffe, Katherine Duff, Kevin Thompson

Companies: British Broadcasting Corporation (BBC), Tapestry Research, Tapestry

January 1, 1970

Uncomfortable

Research tends to avoid heavy issues and conversations, resulting in weak insights and toxic positivity. If a respondent is going through something heavy, they tend to be excluded. Asking questions about dark times and contentious cultural issues is...

Catalogue: Congress 2024

Authors: Ian Pierpoint, Adam Talkington

Company: Further&Further

January 1, 1970

Unravelling the Cost-of-Living Crisis Myth

In 2022, consumers around the world experienced a whiplash effect. Bolstered by savings accrued during the COVID-19 pandemic and driven by a desire to get out and treat themselves after lockdowns, consumers were abruptly confronted by steep price...

Catalogue: Congress 2024

Authors: An Hodgson, Jana Rude, Connor Malloy, Marija Aciene

Company: Euromonitor International

January 1, 1970

AI Power and Human Expertise

The Mars Wrigley human intelligence team is the face of agile innovation within their business, responsible for generating a pipeline of incremental snacking opportunity spaces, which they have built out to 2030. Zappi has been a partner to Mars...

Catalogue: Congress 2024

Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy

Companies: Zappi, MARS, Mars Wrigley

January 1, 1970

The Others

?The other? is an important concept in both linguistics and social sciences, encompassing the complex dynamics of identity, exclusion and cultural interactions. Identity is a product of the interaction that individuals encounter in their family and...

Catalogue: Congress 2024

Authors: Hellas Saltavarea, Pervin Olgun, Katerina Konstantinou, Sevgi Gul

Companies: The Hellenic Research House, BAREM Research

January 1, 1970

Closing the Empathy Gap with LOreal's Global Connect Programme

LOreal has a history of putting consumers at the heart of its operations. The company actively observes, listens, follows, engages and creates based on consumer insights. This approach is ingrained in its DNA, driving purpose, innovation and business...

Catalogue: Congress 2024

Authors: Sandrine Morel, Delphine Vantomme

Companies: Human8, LOreal

January 1, 1970

Strategic and Cultural Foresight

The automotive industry is going through a major transformation. Electrification, rising competition from Chinese OEMs, shifting consumer models favouring access over ownership and the acceleration of autonomous technologies are reshaping the...

Catalogue: Congress 2026

Authors: Alain Klapisz, Nicolas Riou

Companies: Renault Group, Brain Value

January 1, 1970

Insights on the Brink

Join Brett Townsend, author of Insights on the Brink, as he shares how to transform insights from a cost center into a true growth engine. Expect bold ideas, practical strategies, and a fresh look at the future of consumer-centric decision making.

Catalogue: Congress 2025

Author: Brett Townsend

Company: Quester

January 1, 1970

The Power Playbook: 10 Principles to Influence Minds and Inspire Action

Master the science and art of influence in just 20 minutes with interactive, research-driven hacks you can use right away. You?ll discover 10 practical principles from behavioural science, market research, and communication psychology to make your...

Catalogue:

Authors: Grant Feller, Leanne Tomasevic

January 1, 1970