Resources Library by ANA

Domestic dudes

This paper focuses on the manifestation of masculinity in the domestic space in India, one that demonstrates signs of reduction of gender differences and of emergence of alternative domestic masculinity that actively engages itself with everyday...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Sandeep Dutta

Company: KANTAR TNS Malaysia

November 16, 2016

Learning from Lucas

In this presentation Nick will introduce four key mindsets:1.Think like Lucas - use the hero's journey to tell stories2.Think like Sherlock - frame projects as a puzzle3.Think like Punchdrunk - create immersive experiences4.Think like Mad Men -...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Nick Coates, Richard Drury

November 16, 2016

Real to reel

Did you know that videos are shared 12 times more than links and text posts combined on Facebook?In a world where we live increasingly digitised lifestyles, where video on demand is increasingly the norm and our penchant for movies shows no sign of...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Graeme Lawrence, Sally Lewis

Company: Join the Dots InSites Consulting

November 16, 2016

Just married!

This paper uses a case study to shed light on the methodological possibilities that open up with the combination of social media listening and ore traditional qualitative interviewing techniques. It demonstrates on an applied level how the confluence...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Ilka Kuhagen, Daniel Fazekas

November 16, 2016

Research World (October 2016)

In an increasingly fast-paced environment with big data pouring in from all directions, using the word “tough” to describe the volatility, uncertainty, complexity and ambiguity (VUCA) of the business context is an understatement. What does...

Catalogue: Research World 2016

Author: ESOMAR B.V.

October 15, 2016

The world of short form video for post millennials

This paper discusses key trends in short form video viewing, and makes some predictions for how snack-able consumption will change among post Millennials (under 16s) and the implications for broadcaster strategy. The analysis focuses in three key...

Catalogue: Congress 2016: #WOW

Author: Nadine Bailey

September 22, 2016

User experience: Testing in the digital age

The digital revolution transforms working processes at research buyers introducing principles such as SCRUM and other agile project management techniques. We show what has changed already with our clients and why and how the research industry has to...

Catalogue: Congress 2016: #WOW

Authors: Sebastian Schmidt, Till Winkler

Company: SKOPOS

September 22, 2016

Hurry up! And wait! The road to research impact

This paper re-examines the role and management of Consumer Insights in major corporations. It tracks progress made in the intervening seven years towards more strategic, proactive role for research and analytics and ask why that progress appears to...

Catalogue: Congress 2016: #WOW

Authors: Simon Chadwick, Christine Barton, Ravi Dhar

September 22, 2016

The power is in the mix

Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...

Catalogue: Congress 2016: #WOW

Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu

Company: InSites Consulting

September 22, 2016