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Research reports

The couponing of special filter

Considerations are being given to the inclusionof coupons with Benson & Hedges Special Filter.This follows on the steady increase in saleswhich have made Special filter the fourth-largestbrand after Embassy Rigal. About 30% of salesare accounted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1973
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Citation

, C. (1973a, April 23). The couponing of special filter. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/the-couponing-of-special-filter


Research reports

Qualitative research into Radio Newcastle

The research's objectives were:1. To provide information on the particularneeds of listeners in the Tyneside area,for local radio;2. To identify satisfactions and dissatisfactionswith existing services in the area amongsta range of heavy and light...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1973
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Citation

, C. (1973a, April 23). Qualitative research into Radio Newcastle . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-radio-newcastle-


Research reports

Qualitative packaging research- Egg based drink

Three major product copy platforms and product packtreatments have been created for the new egg-based drink,Fruit Flip.This research was concerned to provide qualitative information on the absolute and comparative appeal of eachcopy platform and its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 19, 1973
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Citation

, C. (1973a, April 19). Qualitative packaging research- Egg based drink. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/qualitative-packaging-research--egg-based-drink


Research reports

Qualitative research on Tooty Frooties in cartons

Marketing is concerned at the relatively low distribution of Tooty Frooties in grocers, and hopethat the introduction of a 10p carton may helpalleviate this distribution problem. It is alsofelt, however, that there may be a potential marketfor a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 15, 1973
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Citation

, C. (1973a, April 15). Qualitative research on Tooty Frooties in cartons. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-tooty-frooties-in-cartons


Research reports

Qualitative research on 'no additives' advertising for Birds Eye Peas

This research was undertaken in order to comparethe effectiveness of a press campaign and a 15-sec TV campaign for Birds Eye Peas on a "no additives"approach. The effectiveness of each separately wasexamined and some assessment made of their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 13, 1973
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Citation

, C. (1973a, April 13). Qualitative research on 'no additives' advertising for Birds Eye Peas. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-no-additives-advertising-for-birds-eye-peas


Research reports

Qualitative research into Eucryl toothpowder

The research was required into the attitudes towards EucrylToothpowders (Eucryl White and Eucryl Smoker) withparticular reference to:1. Possible benefits and disadvantages of thePowder form;2. The social appeal of the concept of smokers dentifrice;3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1973
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Citation

, C. (1973a, April 11). Qualitative research into Eucryl toothpowder . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-eucryl-toothpowder-


Research reports

Communications testing- New label designs

The purpose of this research was to assess the present the imagery of Trex Oil vis-a-vis other competitive brands; todiscuss the differential impact of the two new labels and the extent to which these labels communicate the key elements ofthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 9, 1973
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Citation

, C. (1973a, April 09). Communications testing- New label designs. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/communications-testing--new-label-designs


Research reports

Qualitative research on Aquasil press advertising concepts

Ciba Geigy has developed a deodorant bathadditive: Aquasil. The product has been launchedon a test market in Southern TV and has gained the second position in the market. A televisioncommercial was used with the launch but the nationalcampaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1973
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Citation

, C. (1973a, April 08). Qualitative research on Aquasil press advertising concepts. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-aquasil-press-advertising-concepts


Research reports

Brand name evaluation for Brunning Advertising (Liverpool) Ltd.

B.I.C.C. Ltd. is considering a new brand name for arange of electrical wiring accessories. Seven brand nameswere generated for consideration. This research was concerned to identify on an absoluteand comparative basis, the brand name which was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1973
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Citation

, C. (1973a, April 03). Brand name evaluation for Brunning Advertising (Liverpool) Ltd.. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/brand-name-evaluation-for-brunning-advertising-liverpool-ltd-