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Research papers

The Sounds of Social Media

As consumers and brands increasingly turn to social, sound plays a pivotal role in helping communications capture attention and evoke emotion. From sonic logos to designed on-brand soundtracks, brands can utilise a range of audio elements to gain a...

Catalogue: Congress 2026
Authors: Aaron Reid, Jeremiah Messer, Joel Beckerman
Company: Sentient Decision Science
January 1, 1970

Videos

From Rigour to Relevance

Have you bought anything online recently? Of course you have. Online shopping has transformed the way we purchase everything ? from phone plans and music subscriptions to flights and holidays to cars and coffee machines. While online shopping offers...

Catalogue: Congress 2026
Authors: Cara Wee, Alice Martin, Ines Clave
January 1, 1970

Videos

From Exposing Greenwashing to Shaping Tomorrow?s Solutions

Two powerful talks, one urgent theme. Discover how AI is uncovering the hidden playbook of fossil fuel greenwashing and how consumer insights are driving the rise of refurbished products. 

Catalogue: Congress 2025
Author:
Company: ESOMAR
January 1, 1970

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January 1, 1970

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January 1, 1970

Research papers

Empowering People Within Canada to Engage in Human Rights

The Canadian Museum for Human rights (CMHR) is the world?s first museum dedicated to human rights. As the CMHR celebrates its 10th anniversary, it is partnering with Humanity, a brand transformation agency, to revitalise and refresh their brand. To...

Catalogue: Congress 2024
Authors: Amy Knowles, Ryan Hughes, Riva Harrison
Companies: Canadian Museum for Human Rights, Research Strategy Group, Humanity
January 1, 1970

Research papers

The Human AI Symbiosis

The insight industry faces an existential threat from AIUntil now, technological advancements have primarily enhanced the industry, making tasks simpler, faster and more efficient. Progressions from face-to-face to telephone interviewing and online...

Catalogue: Congress 2024
Authors: David Smith, Adam Riley
Companies: Decision Architects, DVL Smith Consulting
January 1, 1970

Catalogue:
Author:
January 1, 1970

Research papers

From Rigour to Relevance

Have you bought anything online recently? Of course you have. Online shopping has transformed the way we purchase everything ? from phone plans and music subscriptions to flights and holidays to cars and coffee machines. While online shopping offers...

Catalogue: Congress 2026
Authors: Cara Wee, Alice Martin, Ines Clave
Companies: SKIM, Air France-KLM Group
January 1, 1970