Resources Library by ANA

AI's role in survey quality

Love it or hate it (or something in between), AI is playing a part in every piece of the survey experience. As the industry focuses on improving data quality; how does the rise of AI play a role? And, how do we redefine what response integrity means...

Catalogue: Congress 2025

Authors: Jimmy Snyder, Oscar Carlsson

Companies: Milo Advisory, Cint

January 1, 1970

Guardians of Data Quality

In a landscape where speed often trumps scrutiny, self-regulating organisations and professional bodies stand as the industry?s watchdogs. This session explores how shared codes, best-practice guidelines, and transparent standards safeguard the...

Catalogue: Congress 2025

Authors: Melanie Courtright, Joaquim Bretcha

Companies: ESOMAR, insights association

January 1, 1970

Congress 2022 welcome by ESOMAR CEO

Catalogue: Congress 2022: 75th Anniversary

Author:

Company: ESOMAR

January 1, 1970

Supercharge Media Optimisation by Unlocking the Power of Time

Optimising marketing investments to drive sales and ROI is always at the top of any marketing department?s agenda. To achieve maximum effects, marketers need to make the right decisions on how much and where to invest, who to target and when. There...

Catalogue: Congress 2024

Authors: Alfonso Calatrava, Hugo Englund, Jessika Odling, Niclas Ohman

Companies: Meta, Nepa, Nepa Sweden

January 1, 1970

Beyond Screens

The world of market research is constantly changing, seeking new and innovative ways to understand consumer behaviour. While traditional methods like surveys and focus groups have served their purpose, what if the entire process could be redefined?...

Catalogue: Congress 2024

Authors: Anna Trifiro, Mario Ramic, Riccardo Tumminello, Alessandro Imborgia, Ennio Armato

Company: FFIND

January 1, 1970

Mapping Billions of Synthetic Journeys

Catalogue: Congress 2024

Author:

Company: IPSOS

January 1, 1970

Usability Testing Factory

In the current customer/user experience (CX/UX) landscape, ensuring that digital products are intuitive and efficient is essential for any company's success. The banking sector, particularly in a highly competitive market like Brazil, faces growing...

Catalogue: Congress 2026

Authors: Claudia da Matta Furniel, Thyago Simoes, Leonardo Silvia

Company: Itau Unibanco

January 1, 1970

The New Codes of Feminism

Catalogue: Congress 2026

Author:

January 1, 1970

Advertising for Good

According to the Australian Bureau of Statistics, people with disability make up 21.4% of the population, and it is growing (ABS, 2024). Globally, this number is estimated to be 1.3 billion people (WHO, 2022). Combined, people with disability have...

Catalogue: Congress 2026

Author: Georgia Phillips

January 1, 1970