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Videos

Profiling the Playlist

In 2024, Sony Music teamed up with the Profiles team at Kantar to explore how personality shapes music preferences. This project combined an in-depth artist awareness study with a cognitive personality profiler to better understand the psychological...

Catalogue: Congress 2025
Author:
Company: Kantar
January 1, 1970
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Citation

(1970a, January 01). Profiling the Playlist. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/profiling-the-playlist

Insight Terrorism: How Age Bias Assassinates Truth

SIGn ? explores the impact outdated perceptions and myths of age has on the quality and quantity of research amongst the older consumer, and results in the value of the older consumer being ignored

Catalogue: Congress 2025
Authors: Liz Norman, Elaine Francis, Jon Puleston
Companies: IPSOS, ENI Recruitment, Criteria Fieldwork
January 1, 1970
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Citation

Norman, Francis and Puleston (1970a, January 01). Insight Terrorism: How Age Bias Assassinates Truth. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/insight-terrorism-how-age-bias-assassinates-truth


Videos

Nose First: Smell Sketches & Creative Expression

This session explores how art and creativity can expand qualitative research by capturing the sensory and the personal in ways traditional methods cannot. Using ?smell sketches? as an example, it shows how watercolour techniques can map encounters...

Catalogue:
Author: Lauren Greehy
Company: Disrupt Insight
January 1, 1970
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Citation

Greehy, L. (1970a, January 01). Nose First: Smell Sketches & Creative Expression. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/nose-first-smell-sketches-creative-expression


Videos

What Can We Do About Polling Today?

Opinion polling continues to face crises and challenges - from government control to respondent unwillingness, to new technologies that change the meanings of "representative" and "respondent." Share below: What do you consider the main challenge for...

Catalogue:
Author: Kathy Frankovic
January 1, 1970
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Citation

Frankovic, K. (1970a, January 01). What Can We Do About Polling Today?. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/what-can-we-do-about-polling-today-

The Era of Pet Humanization

Unveiling the transformative power of Pet Humanisation on society with mixed methods: Redefining families, shaping consumer behaviour, sparking Innovation in marketing, products, and services, while nurturing ethical/Legal debates on animal welfare.

Catalogue: Congress 2025
Author: Constanza Cilley
Company: Voices Consultancy
January 1, 1970
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Citation

Cilley, C. (1970a, January 01). The Era of Pet Humanization. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/the-era-of-pet-humanization

Elevating Tomorrow

Once upon a time, "premium" made you think of polished silver, pressed uniforms and that hush that fell over first-class cabins. For decades, "premium" in aviation meant status symbols: firstclass lounges and exclusivity. In Australia, these notions...

Catalogue:
Author: Elisa Adams
January 1, 1970
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Citation

Adams, E. (1970a, January 01). Elevating Tomorrow. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/elevating-tomorrow

Gen Alpha Unplugged

Catalogue:
Author:
January 1, 1970
×

Citation

(1970a, January 01). Gen Alpha Unplugged. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/gen-alpha-unplugged

Catalogue:
Author:
January 1, 1970
×

Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org


Research papers

The Book of Boobs and Project BeliEVE

We all know someone who has been impacted by breast cancer. As of 2020, 7.8 million women were diagnosed with breast cancer in the prior five years, making it the world?s most prevalent cancer (WHO, 2021). In the UK, one-in-seven women will be...

Catalogue: Congress 2024
Authors: Louise McKenna-Mayes, Toni Ward, Alice MacKinnon, Garreth Chandler
Companies: The Evolved Group, Evolved Insights, TONIBOBANDLOU C.I.C
January 1, 1970
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Citation

McKenna-Mayes, Ward, MacKinnon and Chandler (1970a, January 01). The Book of Boobs and Project BeliEVE. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/-the-book-of-boobs-and-project-believe-