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Research papers

Reaction to Keg Beer (Pilot)

Following from attitudinal research carried out on behalfof Thwaites among trade and consumer respondents by CRAM(Project 1009), it was decided that the position currentlyoccupied by Star Keg should be investigated with a vieweither to relaunching...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1974
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Citation

, C. (1974a, March 06). Reaction to Keg Beer (Pilot). ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/reaction-to-keg-beer-pilot-


Research reports

Research on Birds Eye Pea advertising in the north

This research was designed to examine ideas foradvertising Birds Eye Peas in the North (Lancashire andYorkshire). Four advertising concepts/treatments wereavailable. The general objectives of this research were: 1. To indicate what types of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 2, 1974
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Citation

, C. (1974a, March 02). Research on Birds Eye Pea advertising in the north . ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/research-on-birds-eye-pea-advertising-in-the-north-


Research reports

Advertising effectiveness study 3100 copier

Rank-Xerox (U.K) Ltd. launched a new, mobile copyingmachine - the 3100 - in Manchester at the beginning ofFebruary 1974. An initial advertisement ran in theCity edition of the "Guardian" at that time and arevised advertisement appeared on March 7th,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1974
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Citation

, C. (1974a, March 01). Advertising effectiveness study 3100 copier. ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/advertising-effectiveness-study-3100-copier


Research reports

Qualitative research on Open Date Coding

Key Markets and Savon have planned to introduceOpen Date Coding on various foods at the end ofFebruary 1974. The research was required on responsesto Open Date Coding, and on the kinds of informationwhich consumers value in terms of freshness and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 24, 1974
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Citation

, C. (1974a, February 24). Qualitative research on Open Date Coding. ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-open-date-coding


Research reports

Housewives' responses to changes in their budgets

This document sets out an overview of the results ofthe main January research into housewives' responsesto changes in their budgets. It will be followedby research in March, which will draw comparisonswith the present data. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 24, 1974
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Citation

, C. (1974a, February 24). Housewives' responses to changes in their budgets. ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/housewives-responses-to-changes-in-their-budgets


Research reports

Report on qualitative research on Hiltone press advertising

Hiltone currently is believed to have a somewhatnegative and old fashioned brand image. The product isdue to be relaunched in 1975 but for 1974 the pressadvertising is intended to promote a better imagefor the brand. Leo Burnett has produced a new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 23, 1974
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Citation

, C. (1974a, February 23). Report on qualitative research on Hiltone press advertising. ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-hiltone-press-advertising


Research reports

Qualitative research on Kleenex Flair advertising

The main objective of the research was to establishwhether and to what extent the new Kleenex Flaircampaign was meeting the creative and advertisingobjectives. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 15, 1974
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Citation

, C. (1974a, February 15). Qualitative research on Kleenex Flair advertising. ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-kleenex-flair-advertising


Research reports

Advertising research on 'Stowaway'

Two storyboard commercials - 'Cabin' and 'Aircraft' - havebeen developed for the launch of a range of fragrancesprays under the brand name 'Stowaway' . The generalobjectives of this research were to obtain specific andcomparative data about the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 13, 1974
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Citation

, C. (1974a, February 13). Advertising research on 'Stowaway'. ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/advertising-research-on-stowaway-


Research reports

Qualitative research on Persil automatic commercials 'stop and check'

In July/August 1973, two pieces of qualitative research were conducted on a potential PersilAutomatic Commercial, 'Stop a nd Check'. The firstexamined reactions to an original commercial. Thecommercial was then revised and a further...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 11, 1974
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Citation

, C. (1974a, February 11). Qualitative research on Persil automatic commercials 'stop and check'. ANA - ESOMAR. Retrieved August 31, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-persil-automatic-commercials-stop-and-check-