Resources Library by ANA

LINE an Asian tech company

Keynote speaker: Ariya Banomyong, Managing Director at LINE Thailand.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Ariya Banonyong

May 13, 2018

Low engagement?

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Joaquim Bretcha, Oriol J. Bosch, Ezequiel Paura

Company: Netquest

May 13, 2018

Data integration and the future of market research

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Elizabeth May

Company: Research Now SSI

May 13, 2018

New market research mobile app to facilitate new product development & innovation

Whozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy

May 13, 2018

In pursuit of humans truths

The quality of answers we get are proportional not only to the quality of questions we ask, but how we ask them. Clients are facing unprecedented clutter, competition, complexity and consumer sophistication. Increasingly, qualitative research is...

Catalogue: Webinars 2018

Author: Dina El Sehrawy

May 4, 2018

Finding new stories in old data

Narrative psychotherapy has been around since the 1970s-1980s, helping people identify their resources and create new narratives about themselves, to better confront whatever problems they face. And, interestingly enough, this is a need that brands...

Catalogue: Webinars 2018

Author: Oana Popa Rengle

May 4, 2018

Sonification

Product knowledge and the prior product use experience are two of the key factors influencing consumers when they are deciding to purchase a product. According to Court et al (2009), consumers have four primary phases of decision making for...

Catalogue: Webinars 2018

Author: Noriko Nakano

April 17, 2018

Controller or processor in GDPR, it does matter!

Market researchers have always been at the forefront of turning data into meaningful insights. At the same time protecting the privacy of people whose data we are using is crucial, and with the GDPR more than ever. One of the cornerstones of the...

Catalogue: Webinars 2018

Authors: Jan Willem Knibbe, Kim Smouter-Umans

April 5, 2018

Beyond lifestyles, trends and drinks (English)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Andrea Ascarrunz, Maria Alejandra Velandia Sanchez

Company: Pernod Ricard

April 4, 2018