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Brands Connect: The changing role of the insights function and job description

Date of publication: October 28, 2020

Catalogue: Brands Connect Series

Companies: Mars Wrigley, The Coca-Cola Company

Authors: Michelle Gansle, Begonia Fafian

Abstract:

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their organisations and their talent pools.

These inspiring conversations cover a lot of ground despite their bite-sized formats and offer a real opportunity for the community to gain insights into the emerging trending topics of our time. A can't-miss rendez-vous to connect that's sure to leave you inspired and fully fed with insights!

In this eposide, Coca-Cola's K&I Director, Begonia Fafian, interviews Mars Wrigley's Senior Director of Foresight, Innovation & Growth Insights, Michelle Gansle, as they discuss the headline topic: The Changing Role of the Insights Function and Job Description.

Michelle Gansle

Author

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Begonia Fafian

Author

This is a long description of some author details.

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Gansle and Fafian (2020a, October 28). Brands Connect: The changing role of the insights function and job description. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/brands-connect-the-importance-of-peer-networking-and-collaboration