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Getting the feels

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Company: SKIM

Author: Debby Ling

Abstract:

Facebook's new reactions allow users to express themselves beyond the generic 'Like', and also have a stronger influence what shows up on a newsfeed. Yet current engagement metrics still assume equal weight age among all reactions. By calculating utility values of new reactions through conjoint analysis, a new metric that assigns proper weights to reactions will better define social media success.

Debby Ling

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Ling, D. (2019a, September 08). Getting the feels. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/getting-the-basics-right