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International advertising

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: ESOMAR B.V.

Abstract:

Introductory paragraph to "International advertising" section of the book "Market researcher look at advertising".

ESOMAR B.V.

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Case Studies

International advertising tracking

Catalogue: Seminar 1988: International Marketing Reserarch

Authors: Lucy Pardy, Astrid Carl-Zeep

 

June 15, 1988

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Citation

Pardy and Carl-Zeep (1988a, June 15). International advertising tracking. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/international-advertising-tracking


Research Papers

Creativity and accountability in international advertising research

Catalogue: Seminar 1988: International Marketing Reserarch

Author: Lorenz C. Andersen

 

June 15, 1988

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Citation

Andersen, L. C. (1988a, June 15). Creativity and accountability in international advertising research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/creativity-and-accountability-in-international-advertising-research


Research Papers

Are international advertising campaigns possible?

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Robin T. J. Tuck

 

September 1, 1972

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Citation

Tuck, R. T. (1972a, September 01). Are international advertising campaigns possible?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/are-international-advertising-campaigns-possible-


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Fad and progress in motivation research Authors: Herta Herzog
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Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

B.V., E. (1980a, June 15). International advertising . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/are-international-advertising-campaigns-possible-