Abstract:
The object of this paper is to analyse some of the relationships which exist between social status and prestige, on the one hand, and consumers' behaviour, on the other.
Date of publication: June 15, 1970
Catalogue: The European Marketing Research Review 1970
Author: Gunter Wiswede
Abstract:
The object of this paper is to analyse some of the relationships which exist between social status and prestige, on the one hand, and consumers' behaviour, on the other.
This is a long description of some author details.
Baumert and Lupri (1962a, June 15). Social stratification in survey research. ANA - ESOMAR. Retrieved May 31, 2024, from
https://ana.esomar.org/documents/social-stratification-in-survey-research
Stapel, J. (1960a, June 15). The consumption pioneers. ANA - ESOMAR. Retrieved May 31, 2024, from
https://ana.esomar.org/documents/the-consumption-pioneers-110
Corman, van der Zee and Hart (1969a, June 15). Measuring level of consumption, an alternative to classification of socio-economic status. ANA - ESOMAR. Retrieved May 31, 2024, from
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Wiswede, G. (1970a, June 15). Stratification of consumption. ANA - ESOMAR. Retrieved May 31, 2024, from