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Buckingham, C. (1993a, June 15). The category management revolution. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-category-management-revolution
Buckingham, C. (1990a, June 15). Thinking global and acting local. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/thinking-global-and-acting-local