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Heretakis, E. (1992a, June 15). A closer look at the TV audience. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/a-closer-look-at-the-tv-audience
Heretakis, E. (1990a, June 15). Qualitative aspects of quantitative decisions. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/qualitative-aspects-of-quantitative-decisions