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Cooke and Pounds (1994a, June 15). Media research in segmented markets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/media-research-in-segmented-markets
Pounds and Stipp (1994a, May 01). New research on the out-of-home audience in the United States and Europe. ANA - ESOMAR. Retrieved September 26, 2024, from