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Case studies

Measuring business publication audiences using a consumer research model

Media people have become increasingly interested in planning and buying media schedules using the same tools that are available for consumer media: target market average audience levels, cost efficiencies, reach and frequency, etc. On the other hand,...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Lee Morgenlander
June 15, 1986
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Citation

Morgenlander, L. (1986a, June 15). Measuring business publication audiences using a consumer research model. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/measuring-business-publication-audiences-using-a-consumer-research-model