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Drake and Sargent (1985a, November 06). Evaluating promotions cost effectively. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/evaluating-promotions-cost-effectively
Sargent and Mandel (1980a, June 15). Teen talk: A foreign language?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/teen-talk-a-foreign-language-