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Brown, P. J. (1980a, June 15). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign--1916
Brown, P. J. (1977a, March 01). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign-
Brown and Davies (1975a, March 01). Reports of discussion groups. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/reports-of-discussion-groups