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Research papers

High-technology growth and impact on marketing research

This paper describes marketing research information technology systems, their impact on the more traditional methodologies and techniques, and presents new research into user applications, both current and anticipated. A brief history of technology...

Catalogue: ESOMAR Congress 1989
Authors: Robert C. Blattberg, Laurence N. Gold
September 1, 1989
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Citation

Blattberg and Gold (1989a, September 01). High-technology growth and impact on marketing research. ANA - ESOMAR. Retrieved June 22, 2024, from


https://ana.esomar.org/documents/high-technology-growth-and-impact-on-marketing-research