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Assael and Marvin Jr. (1975a, August 01). Segmenting by consumer responses to a change in a marketing stimulus. ANA - ESOMAR. Retrieved July 20, 2024, from
, C. (1975a, May 10). Project D . ANA - ESOMAR. Retrieved July 20, 2024, from
https://ana.esomar.org/documents/project-d-
Worcester and Stubbs (1975a, February 01). Marketing research for financial services. ANA - ESOMAR. Retrieved July 20, 2024, from
https://ana.esomar.org/documents/marketing-research-for-financial-services
Hugues, M. (1974a, September 01). A strategic approach to marketing targets (French). ANA - ESOMAR. Retrieved July 20, 2024, from
https://ana.esomar.org/documents/a-strategic-approach-to-marketing-targets-french-
Hugues, M. (1974a, September 01). A strategic approach to marketing targets. ANA - ESOMAR. Retrieved July 20, 2024, from
https://ana.esomar.org/documents/a-strategic-approach-to-marketing-targets
, C. (1974a, August 10). Freezer foods and freezer centres . ANA - ESOMAR. Retrieved July 20, 2024, from
https://ana.esomar.org/documents/freezer-foods-and-freezer-centres-
Erminero and Rubini (1974a, June 15). The Espresso case history. ANA - ESOMAR. Retrieved July 20, 2024, from
https://ana.esomar.org/documents/the-espresso-case-history
Ravazzi, G. (1974a, April 01). The marketing mix of retailing firms and its strategic and research problems. ANA - ESOMAR. Retrieved July 20, 2024, from
, C. (1974a, March 18). Qualitative research into Dairy Box advertising strategy. ANA - ESOMAR. Retrieved July 20, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-dairy-box-advertising-strategy