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Neffe, Girardi and Steiner (1966a, August 01). Measuring and measurables in purchasing decisions. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/measuring-and-measurables-in-purchasing-decisions
Rusby, P. A. (1962a, June 15). Research into housewife shopping patterns in Great Britain. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/research-into-housewife-shopping-patterns-in-great-britain
Ehrenberg, A. S. (1962a, June 15). Some applications of a mathematical model of consumer purchase. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/some-applications-of-a-mathematical-model-of-consumer-purchase
Emanuel, Klaassen and Theil (1960a, June 15). A new approach to the evaluation of advertising themes. ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/a-new-approach-to-the-evaluation-of-advertising-themes
Emanuel, Klaassen and Theil (1960a, June 15). A new approach to the evaluation of advertising themes (French). ANA - ESOMAR. Retrieved July 18, 2024, from
https://ana.esomar.org/documents/a-new-approach-to-the-evaluation-of-advertising-themes-french-