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Ashley, S. R. (1994a, June 15). How to effectively compete against private-label brands. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-effectively-compete-against-private-label-brands
Dover, Croft and Kopp (1994a, June 15). Developing a global brand. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/developing-a-global-brand
Greig and Poynter (1994a, June 15). Brand transfer. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-transfer
Feldwick, P. (1994a, June 15). Reports of the death of brands have been greatly exaggerated. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/reports-of-the-death-of-brands-have-been-greatly-exaggerated
Byfield and Breese (1994a, June 15). Should advertising spend be maintained at all costs?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/should-advertising-spend-be-maintained-at-all-costs-
Yentis and Bond (1994a, June 15). Andrex comes out of the closet. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/andrex-comes-out-of-the-closet
Munzinger, U. (1994a, June 15). Brand management and brand measurement. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-management-and-brand-measurement