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Research reports

Report on qualitative research on Smartie commercials

The general objectives of this research were toexamine in the broadest possible terms what children and their mothers get out of the Smartie commercials,and how and why, and also what mothers think theirchildren get out of them (and how and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1972
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Citation

, C. (1972a, July 21). Report on qualitative research on Smartie commercials. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-smartie-commercials


Research reports

Instant coffee placement test

The objective of the research was to test the preferencesbetween two versions of coffee, coded R4, and T3. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1972
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Citation

, C. (1972a, July 01). Instant coffee placement test . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/instant-coffee-placement-test-


Research reports

Report on qualitative research on Mint Cracknel

The objectives of this research were to examineconsumer reactions to the two new sizes and toestablish which of the new shapes were moreappropriate to consumer usage and attitudes towardsMint Cracknell. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 10, 1972
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Citation

, C. (1972a, June 10). Report on qualitative research on Mint Cracknel. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-mint-cracknel


Research reports

Report on qualitative research on chewing gum

The objectives of the research reported here were:A. To examine general attitudes to chewing gum withreference to: patterns of purchase and eating;perceived differences between tablet and strip gum;role of chewing gum in sweet eating, brand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 9, 1972
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Citation

, C. (1972a, June 09). Report on qualitative research on chewing gum. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-chewing-gum


Research reports

Qualitative research on the curry market

The research reported here was carried out to examine theattitudes towards and use of curry powder and pre-prepared curries with the general objectives of:1) Drawing up a consumer model of the market,suggesting a segmentation which could be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 6, 1972
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Citation

, C. (1972a, May 06). Qualitative research on the curry market. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-curry-market


Research reports

Qualitative research on short-shelf-life cakes

This research was undertaken in order to provide aqualitative picture of housewive's attitudes topackaged short-shelf-life cakes. Packaging conceptswere also examined.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1972
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Citation

, C. (1972a, April 28). Qualitative research on short-shelf-life cakes. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-short-shelf-life-cakes


Research papers

Qualitative research on Fish Finger commercials

The overall objectives of this research were to provideguidelines for the production of a new television commercialfor Birds Eye Fish Fingers. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1972
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Citation

, C. (1972a, April 08). Qualitative research on Fish Finger commercials. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fish-finger-commercials


Research reports

Qualitative research on 'Sugarbowl'

The general objectives of this research were to determine:1. Reactions to the 'Sugarbowl' pack, including product expectations, perceived usage, communicationof the pack as a whole and detailed surfacedesign elements; 2. Reactions to the 'Sugarbowl '...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 2, 1972
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Citation

, C. (1972a, April 02). Qualitative research on 'Sugarbowl'. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sugarbowl-


Research reports

Preliminary qualitative research on the positioning of Fish Cakes

The research was required on how consumers perceivea number of different flavors and shapes for Fish Cakesin order to aid the planning of marketing strategies forFish Cakes. The research undertaken here is a preliminary qualitative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1972
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Citation

, C. (1972a, March 23). Preliminary qualitative research on the positioning of Fish Cakes. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/preliminary-qualitative-research-on-the-positioning-of-fish-cakes