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Swift, T. (1996a, March 01). Knowledge is scarce . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/knowledge-is-scarce-
Baglioni Hadjigavriel, A. R. (1996a, March 01). Customer value strategies . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/customer-value-strategies-
Nicholas and Ghrayeb (1996a, March 01). Brand equity . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-equity-
Allaf and El-Ganady (1996a, March 01). Video insight . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/video-insight-
Rizkallah, F. (1994a, January 01). Bringing the TV meters to the Gulf. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/bringing-the-tv-meters-to-the-gulf
Gopalakrishnan, R. (1994a, January 01). Experience of bringing multinational companies on shore. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/experience-of-bringing-multinational-companies-on-shore
Shalofsky, I. (1994a, January 01). Testing fragrances for personal products in the Middle East. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/testing-fragrances-for-personal-products-in-the-middle-east
Milne and Maggs (1994a, January 01). Advertising consumption in the Middle East. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advertising-consumption-in-the-middle-east
O'Dwyer, T. (1994a, January 01). How to get quality qualitative research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-to-get-quality-qualitative-research