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Research papers

Station investment

The paper describes the methods used, and results obtained, in a study of passenger priorities for improvements at rail stations. The Dutch Railways (Nederlandse Spoorwegen) are constantly seeking to upgrade their services and facilities in an...

Catalogue: ESOMAR Congress 1987
Authors: Geoff Copley, A. Bouma, E. de Graaf
June 15, 1987
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Citation

Copley, Bouma and de Graaf (1987a, June 15). Station investment. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/station-investment


Research papers

Introduction

Readership figures can be a matter of life or death to a newspaper or magazine because they have such a close and immediate effect on its advertising revenue. Consequently great attention is focussed on every aspect of the techniques used in print...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Guy Consterdine
June 15, 1980
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Citation

Consterdine, G. (1980a, June 15). Introduction. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/introduction-1944


Research papers

The optimization of circulation

I was invited to give you an idea of the present state of discussion concerning the optimisation of circulation in Western Germany from the publisher's point of view. The time of maximisation of circulation is over in Germany. Today's subject is: The...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Karl Oberleitner
December 1, 1976
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Citation

Oberleitner, K. (1976a, December 01). The optimization of circulation. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-optimization-of-circulation


Research papers

The increasing importance of circulation revenue

The first section of this paper shows that newspaper publishers in general are becoming increasingly dependent on circulation as a source of revenue. It then sets this change against a background of stable demand for newspapers and intensive...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: John Stockley
June 15, 1972
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Citation

Stockley, J. (1972a, June 15). The increasing importance of circulation revenue. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-increasing-importance-of-circulation-revenue