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Research papers

Understanding youth

Young consumers have always been a difficult audience to researchbecause first, they are difficult to reach using traditional researchmethods, and secondly, they are often not as expressive as adults incommunicating their opinions. This said, the...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: John Geraci, Peter Silsbee, Sarah Fauth, Jennifer Campbell
Company: Harris Interactive (Europe)
November 1, 2000
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Citation

Geraci, Silsbee, Fauth and Campbell (2000a, November 01). Understanding youth. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/understanding-youth