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Research papers

Communication or persuasion?

Advertising hasn't a purely informative role. I think we have to accept that in many fields its persuasive role is important - particularly in advertising on social issues. At the same time the real value of advertising lies within the concept of...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Julia Ann Burdus
June 15, 1981
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Citation

Burdus, J. (1981a, June 15). Communication or persuasion?. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/communication-or-persuasion-


Research papers

Introduction

The seminar was intended to deal with research management both in manufacturing companies and in research agencies but almost inevitably a bias crept in because of the nature of the people who chose to attend and a greater emphasis tended to be...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Julia Ann Burdus
July 22, 1974
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Citation

Burdus, J. (1974a, July 22). Introduction. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/introduction-1212


Research papers
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Citation

Burdus, J. (1974a, May 01). Some conclusions of the seminar. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/some-conclusions-of-the-seminar


Research papers

Conclusions of the seminar

Concluding remarks of the ESOMAR seminar "From market research to advertising strategy and vice-versa" by J. A. Burdus.

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Julia Ann Burdus
June 15, 1973
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Citation

Burdus, J. (1973a, June 15). Conclusions of the seminar. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/conclusions-of-the-seminar


Research papers

Some people are more equal than others

I want to express my concern that we should avoid at all costs the error of supposing that advertising only works one way and that the best way to communicate with people and motivate them to action is constant between people and between situations....

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Julia Ann Burdus
June 15, 1967
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Citation

Burdus, J. (1967a, June 15). Some people are more equal than others. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/some-people-are-more-equal-than-others


Research papers

The co-ordination of the research and creative functions in a large advertising agency

Ogilvy & Mather Limited is a large UK advertising agency, part of a group which includes large agencies in three other countries with smaller offices in a further three countries. Six months ago the London agency reorganised the way in which...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Authors: Mick Williamson, Julia Ann Burdus
Company: Ogilvy
June 1, 1966
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Citation

Williamson and Burdus (1966a, June 01). The co-ordination of the research and creative functions in a large advertising agency. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-co-ordination-of-the-research-and-creative-functions-in-a-large-advertising-agency


Research papers

The intelligent use of psychology in marketing

The main purpose of this paper is to encourage a reassessment of the contribution psychologists are making and could make to the marketing process. It is probably unwise to generalise about the function of psychologists in various countries and most...

Catalogue: ESOMAR Congress 1964
Author: Julia Ann Burdus
June 15, 1964
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Citation

Burdus, J. (1964a, June 15). The intelligent use of psychology in marketing. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-intelligent-use-of-psychology-in-marketing