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Research papers

SIMALTO

The paper discusses a new market research data collection technique designed to become part of a combined product/market forecasting system. The market research described is particularly applicable to product planning in mature markets where repeat...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: J. L. Green
June 15, 1977
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Citation

Green, J. L. (1977a, June 15). SIMALTO. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/simalto