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Research papers

Information technology

This paper discusses the relationship between market orientation and the application of information technology. A scale for measuring market orientation is developed. From a survey the characteristics of organizations with a certain market...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Cor N. Molenaar, Frans W. Plat, Janny C. Hoekstra, Peter S.H. Leeflang
Company: Ogilvy
November 1, 1996
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Citation

Molenaar, Plat, Hoekstra and Leeflang (1996a, November 01). Information technology . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/information-technology-