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Research reports

Qualitative research on the addition of vitamins to Horlicks

It is intended to add vitamins in order to promote Horlicks with vitamins in overseas markets. The objectives of the research reported here are to determine whether the added vitamin content should be used in promoting and advertising Horlicks in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971

Research reports

Qualitative research on American blend cigarettes

Gallahers is considering launching an American blend cigarette from Benson & Hedges. Some depth interviews were initially conducted with Gallaher personnel in the Manchester and Lond on factories to elicit some initial responses to the cigarette....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 2, 1971

Research reports

Pack testing of canned drinks for the C.W.S.

C.W.S. is planning to re-label its range of canned 'fizzy' drinks. Two sets of designs were selected for consumer evaluation, to be examined against each other and compared with the labels currently used on co-op canned drinks.Hence the three sets of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971

Research reports

Report on qualitative research on deodorant packs

The principal objective of the research was to ascertain whether any of the proposed pack design for Cool Charm had any particular negatives in consumerterms. Additional information was gathered on :1. Advantages and disadvantages of roll-ons vis a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1971

Research reports

Qualitative research on convenience desserts

There were two general objectives of the research: 1. Examination of attitudes to 'Fruit Appeal', amongst housewives who expect to buy it again and those who do not. 'Fruit Appeal' has been on Test Market for the last 18 months, and these have signs...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970

Research reports

Mint Cracknell

Rowntree Mackintosh has produced a new confectioneryproduct, Mint Cracknell to be marketed under the Mackintoshbrand name. The product has been on test market for sometime and has used a television commercial.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1970

Research papers

Marketing models for consumer durable products

Three detailed examples are given here for each of the subareas of product and price policy, distribution policy and advertising policy. In each case a tentative theory is postulated and evaluated in the light of the data available. Firstly, a...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: G.J. Aeyelts Averink
Company: Philips International
September 1, 1970

Research reports

NP.24: Two range possibilities

Two new Range possibilities have been devised, at an experimental level, for the general area of serving to guests: 1. Innovatory Concept, based on a sachet mix.2. Traditional Concept based on one-pack convenience presentations.The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970

Research reports

Pre-packed pastry

This research was undertaken to provide a guide to the relative acceptability of five pastry types in five different conceptual states in six different forms of packaging. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970