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Research reports

Qualitative report on Walnut Whip

Water Thompson has developed two new commercials, 'Charge of the Light Brigade ' and 'Arctic Explorers', for the advertising of Walnut Whip. The commercials were made up in storyboard form with a voice-over.The primary objectives of the research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971

Research reports

Qualitative research on Nutrament

The present research was designed to investigate attitudes to Nutrament amongst West Indians and the United Kingdom population with a view to devising an appropriate advertising platform and obtaining general guidelines on the marketing of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971

Research reports

Qualitative research on Macleans fluoride commercials

Four potential TV commercials have been produced by Leo Burnett for the advertising of Macleans White fluoride toothpaste. The commercials are based on the proposition that Macleans White fluoride will make teeth excitingly white and will strengthen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971

Research papers

A simulation model for the development and control of products their packaging and advertising

The Objectives underlying the implementation of the system include: 1. To find out in detail: a) What opportunities exist within a market for new brands; b) How the positioning of current brands should be modified.2. To provide a valid basis (both...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: W. A. K. Frost
June 15, 1971

Research reports

Report on further qualitative research on a commercial for Mint Cracknell

Rowntree Mackintosh has produced a new confectionery product, Mint Cracknell, to be marketed under the Mackintosh brand name. The product has been on test market for some time and has used a television commercial which was prepared by Ogilvy Mather....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971

Research reports

Qualitative research on follow-up advertisements for Park Drive Tipped

Following a re-launch of Park Drive Tipped with a new pack and gift coupons, a number of follow-up advertisements have been created to be adapted for press and posters. The treatments are: 'The Big Taste', 'The Rich Taste', 'Gift Wrap' and 'At Last'....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971

Research reports

Qualitative research on Yeast-Vite D advertising

Three alternative treatments for the launch of Yeast-Vite D were drawn up for evaluation: 1. 'Announcing a natural tonic food supplement to keep you above par'. Visuals of a woman on bicycle, pack, and graph.2. 'Nerves? New Yeast-Vite D is the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971

Research reports

Qualitative research on Good News commercial

The current campaign for Good News, which has been running for approximately two years, was designed to inform consumers that Good News is a boxed chocolate assortment made up of half milk and half plain chocolates. The 'Guillotine' and 'Karate'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970

Research papers

Breaking through the communication barriers

I will leave to your own historians a summary of the contribution market research has made and confine my remarks to the contribution market research can make. In my opinion your most important contribution can be summed up in a single word, and that...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Russell H. Colley
June 15, 1967