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Research papers

How to reduce uncertainty linked to fashion

As consultants, we have been usually involved in reducing uncertainty associated with marketing decisions in large international companies. It means in general implementing simulation models based on more or less complex internal information systems....

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: Jean-Mathieu Paoli, B. Salsé
December 4, 1974
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Citation

Paoli and Salsé (1974a, December 04). How to reduce uncertainty linked to fashion. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-to-reduce-uncertainty-linked-to-fashion