Resources Library by ANA

Controlling TV household panel composition by dynamic viewing segments

This paper describes a panel management strategy using targets for household composition, including some related to rapidly changing Population characteristics. These targets may be used to control panel imposition through a stratification scheme or...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Jonathan Jephcott, Colm O’Muircheartaigh

Company: Nielsen

June 15, 1998

Tomorrow's panels are here today

In this paper we describe in detail the Australian panels which source the AGB BrandScan consumer purchasing information service. In describing these panels we give a flavour to the way in which the shape and nature of the BrandScan panels were...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: John Clemens, Jonathan Jephcott

June 15, 1987

A fuel usage panel

This paper describes the UK Electricity Council's use of panel research techniques for load forecasting and energy marketing. In particular it details how panel data are used to help in forecasting the shape of the domestic component of electricity...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Margaret Clarke, Jonathan Jephcott

June 15, 1982

A booking-in system for a large panel

This paper has been prepared by senior executives at both AGB and Quantime, who, during the first six months of 1981 collaborated very closely throughout the specification, program writing and implementation phases of a computerised...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Mark Katz, Jonathan Jephcott

June 15, 1982