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Research papers

Operating research under different budget structures

This paper shares some ideas on the ways the Market Research Department can operate under various budget structures. Such structures are subject to pressures both from the changing demands of the Company, and from within the department. The question...

Catalogue: ESOMAR Congress 1989
Author: Juanita M. Byrne-Quinn
September 1, 1989

Research papers

Standard research products in industrial and professional markets

In recent years in the specialized sectors of B.V.A., I have been confronted with a complex problem common to diverse specific economic sectors. The major aim of the solutions sought was to provide advertisers responsible for advertising budgets very...

Catalogue: Seminar 1988: Business To Business Research
Author: Jean Pierre Ville
Company: BVA Group
June 15, 1988

Research papers

Making it all happen: The client's point of view

In a company such as Regie Renault, the weight of studies carried out outside France is naturally important. Among these a large number are undertaken by our foreign branches in their particular countries. The studies to be discussed here will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Daniel Leconte
June 15, 1984

Research papers

Making it all happen: The client's point of view (French)

In a company such as Regie Renault, the weight of studies carried out outside France is naturally important. Among these a large number are undertaken by our foreign branches in their particular countries. The studies to be discussed here will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Daniel Leconte
June 15, 1984

Research papers

Consumer durables

This paper compares actual consumer budget priorities to predictions from the value priority model. The actual consumer budgets are obtained via personal interviews in which consumers are asked to indicate which durable goods they plan to purchase in...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Glen L. Urban, John R. Hause
June 15, 1984

Research papers

Determinants of tourism flows in Europe

The Austrian National Tourist Office is installing a Marketing Information System (MIS). The aim of this MIS is to ameliorate the information flow of the everyday work and to develop a budget allocation model. The construction of the allocation model...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Hans Mikulicz
June 15, 1983

Research papers

Budgeting to determine the profit contribution

This paper is a discussion in broad terms of the first two of these areas and in particular, the interaction between the two. Research data is one of the key inputs of the marketing planning process. However as with advertising or below-the-line...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Bill Blyth
August 23, 1981

Research papers

Using market research in campaign planning

This brief "compte rendu" shows us how little has changed in over thirty years. Its first sentence must have been repeated in different ways in every country and in every succeeding year: because advertising costs are particularly high, even greater...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Pierre Devrient
June 15, 1980

Research papers

A proposal to evaluate research projects

One of the most important responsibilities of decision makers and also of research managers, including marketing and social research managers as well, is to select the best research projects among alternative ones to be undertaken. To determine the...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Kemal Kurtulu
September 1, 1978