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Research papers

The media-product survey is not a panacea!

The only variables which are taken into consideration in both media audience surveys and product market surveys are the socio-economic characteristics of the individuals in question. To define a target population for the purposes of an advertising...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Marcel Marc
June 15, 1969
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Citation

Marc, M. (1969a, June 15). The media-product survey is not a panacea!. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-media-product-survey-is-not-a-panacea-


Research papers

The media-product survey is not a panacea! (French)

The only variables which are taken into consideration in both media audience surveys and product market surveys are the socio-economic characteristics of the individuals in question. To define a target population for the purposes of an advertising...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Marcel Marc
June 15, 1969
×

Citation

Marc, M. (1969a, June 15). The media-product survey is not a panacea! (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-media-product-survey-is-not-a-panacea-french-