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Research papers

From crunching numbers to adding value

The lack of entrepreneurial thinking and behaviour on the part of both suppliers and buyers is identified in various quarters as the central cause of the gap between client needs and the service provided in the research market. In order to bridge...

Catalogue: Seminar 1993: Marketing And International Research
Author: Jörg Pauli
June 15, 1993
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Citation

Pauli, J. (1993a, June 15). From crunching numbers to adding value. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-crunching-numbers-to-adding-value