You searched for: ""

The results has been filter on Tags containing Problem Definition.
ANA has found 510 results for you, in 415 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Implementing internal customer satisfaction measurement within a market research agency

This paper is divided into two parts. The first part describes why we decided to set up an internal customer satisfaction survey within BMRB International, it reviews the issues that we confronted and how we decided to resolve these. It also...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Stella Hall, Derek Mesure
September 1, 1993

Research papers

ISO 9000

The paper reflects one agency's experience in preparing to seek accreditation under a recognised Quality Standard scheme, BS 5750. The scheme was originally devised for use in manufacturing organisations, but is now becoming sought by service...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Roger J. Stubbs
Company: Ipsos MRBI
September 1, 1993

Research papers

The assessment of communication quality

The present article starts with a discussion of the definition problems concerning the concept of communication quality. The conclusion is that communication quality is not an unequivocal concept, and it is argued why the criterion should be found in...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Theo B.C. Polesz
September 1, 1993

Research papers

Quality in market research

In this paper the authors argue that it is inevitable that initiatives such as BS5750 will continue to pick off the more concrete, tangible aspects of the market research process that most readily lend themselves to the specification of required...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Andy Dexter, David Smith
Company: DVL Smith Ltd
September 1, 1993

Research papers

My problem is your problem

The paper is a critical account of the experience of the authors of qualitative market research in the developing countries of the world which have led them to draw up a set of guidelines for qualitative market research. It is put forward that the...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Tom O'Dwyer, Hala Al-Bassam
Company: Unilever
June 15, 1993

Research papers

Information and stimulation

This paper examines the issue of consultancy as an inherent and inevitable element of much qualitative research and looks at the way this affects the relationship between buyers and suppliers. Some difficulties of definition are explored, especially...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Author: Arnold Cragg
June 15, 1993

Research papers

Customer service research for the inland revenue

Among government departments in the United Kingdom, the Inland Revenue has been among the first to engage in a large scale, multi-stage programme of customer service research in accordance with the Government's Citizen's Charter initiative. This...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Pauline Eaton, Susan Blackall
June 15, 1993

Research papers

Using conjoint analysis to explore industrial marketing opportunities

As the software improves, conjoint analysis is becoming an increasingly useful tool for analysing benefit segments among buyers. In particular, conjoint analysis is suited to industrial marketing research, because the small sample size arising from a...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Susan Auty
June 15, 1993

Research papers

Promoting media advertising against promotion spending

The forces affecting brand marketing have resulted in many changes in recent years and will continue to do so at an accelerated rate over the next 5-10 years. One clear and damaging manifestation of these changes, not just from a publisher's...

Catalogue: Seminar 1993: Competition In Publishing
Author: Alan Smith
June 15, 1993