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Research papers

The case of a centralized interviewer organisation

The structure of the interviewer organisation should follow; from the functions this organisation has to perform. These functions are of a very special kind, not comparable with other, occupational functions. They are also quite different from those...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Elisabeth Noelle-Neumann
June 15, 1962
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Citation

Noelle-Neumann, E. (1962a, June 15). The case of a centralized interviewer organisation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-case-of-a-centralized-interviewer-organisation