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Research papers

Statistic and significance testing

Statistics may be defined as ‘the collection, analysis and interpretation of numerical data’. As market research is concerned mostly with counting and measuring, it is not surprising that the theory of statistics can play an important part...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Paul Harris
September 1, 1998
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Citation

Harris, P. (1998a, September 01). Statistic and significance testing. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/statistic-and-significance-testing