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Videos

Orchestrating key instruments to succesful collaborations

Through way of a moderated panel with two top MENAP research buyers, and an interactive Q&A with the audience, this presentation aims to emphasize how critical collaboration is in guaranteeing successful business relationships, and consequently,...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Lysandros Hadjilambrou, Shaurya Bhasin
June 15, 2017
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Citation

Hadjilambrou and Bhasin (2017a, June 15). Orchestrating key instruments to succesful collaborations. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/orchestrating-key-instruments-to-succesful-collaborations


Magazines

Revue Française du Marketing (Septembre 2012)

En ces jours de rentrée scolaire pour certains, universitaire pour d'autres, professionnelle enfin pour tous, permettez-moi de vous souhaiter le meilleurpour les mois qui viennent. Paradoxal et peut-être suspect, me direzvous, à l'heure...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2012
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Citation

, A. (2012a, September 01). Revue Française du Marketing (Septembre 2012). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-septembre-2012-


Research papers

Freedom and control in creative activity

In market research we are all aware of the growing demand for better procedures for creating and testing effective advertising. Manufacturers not unnaturally wish for evidence that their expenditure on advertising will achieve maximum results....

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Peter Tyler
June 1, 1966
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Citation

Tyler, P. (1966a, June 01). Freedom and control in creative activity. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/freedom-and-control-in-creative-activity