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Research papers

Testing consumer interest in the electronic highway: What do consumers want?

This paper will review a long term Canadian research programme which has tested consumer interest in and demand for what might be termed the first generation of new communication services-teletext services, cable TV specialty channels, repeat...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Barry Kiefl
May 1, 1994
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Citation

Kiefl, B. (1994a, May 01). Testing consumer interest in the electronic highway: What do consumers want?. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/testing-consumer-interest-in-the-electronic-highway-what-do-consumers-want-