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Research papers

When you can smell the feel and touch the colour

This presentation experiments with a completely out of the box methodology to help innovation labs get better inputs in product development – unbiased, more discriminating.Innovation teams need help with exploring only texture articulation and...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Vishal Sampat, Vartika Hali, Runa Gupta
November 18, 2014

Research papers

(Con-)figure it out!

In our case study, we investigate the use of digital configurators within market research online communities (MROCs) as viable tools to empower consumers and fuel front-end innovation. Based on an online research community by Braun, an electronic...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Volker Bilgram, Dorothée Stadler, Gabriele Stahl
November 18, 2014

Research papers

Creating an inspirational environment in B2B

This presentation offers a hybrid analogy study showing how other business areas inspire product development for dental cementation. First, we used social media for a process of worldwide brainstorming with people doing cementation. We then chose...

Catalogue: Congress 2014: What Inspires?
Authors: Tanja Woppmann, Sylvia Casagranda, Kathrin Wahl, Andreas Woppmann
September 10, 2014

Research papers

Nature VS. nurture: Can you change your innovation's destiny?

When it comes to innovation, what side of the nature vs. nurture debate are you on?While some marketers like the late Steve Jobs believe that a new product idea is either good or bad and success will follow accordingly, others believe different...

Catalogue: Congress 2014: What Inspires?
Authors: Helen Wing, Lee Markowitz, Lucy Balbuena Robles, Paul Crowe
Company: Ipsos MRBI
September 10, 2014

Research papers

How success stories from the past can inspire future innovation

Often enough companies are focusing on launching tactical, uninspired, no-risk and no-reward new products and line-extensions instead of thinking ahead to generate breakthrough big initiatives that can deliver unprecedented successes. When companies...

Catalogue: Congress 2014: What Inspires?
Authors: Marcin Penconek, David Hood
Company: Nielsen
September 10, 2014

Research papers

I will tell you what they want, what they really really want

A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 17, 2014

Videos

When you can smell the feel and touch the colour

This presentation experiments with a completely out of the box methodology to help innovation labs get better inputs in product development – unbiased, more discriminating.Innovation teams need help with exploring only texture articulation and...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Runa Gupta, Vartika Hali, Vishal Sampat
June 15, 2014

Videos

Nature VS. nurture: Can you change your innovation's destiny?

When it comes to innovation, what side of the nature vs. nurture debate are you on?While some marketers – like the late Steve Jobs – believe that a new product idea is either good or bad and success will follow accordingly, others believe...

Catalogue: Congress 2014: What Inspires?
Authors: Helen Wing, Lee Markowitz, Lucy Balbuena Robles, Paul Crowe
Company: Ipsos MRBI
June 15, 2014

Videos

Car clinics 3.0

For Toyota Motor Europe, the biggest challenge is capturing reliable consumers’ feedback in the beginning of the car development process before prototypes are build. As the first moments of exposure to a new car in the showroom are very...

Catalogue: Congress 2014: What Inspires?
Authors: Fatima El-Khatib, Ronny Pauwels, Wim Hamaekers
June 15, 2014