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Research papers

Evaluating advertising campaigns

Nestle is strongly concerned with making right decisions about budgets, media and advertising strategies, and, consequently, with monitoring its campaigns. Nestle has been tracking some parameters, generally supposed to be connected with the way...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Marc Vincent, José-Maria Riera Vidal
Company: Nestlé
June 15, 1981
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Citation

Vincent and Vidal (1981a, June 15). Evaluating advertising campaigns. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/evaluating-advertising-campaigns