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Research papers

Integrating Internet site audience measurement into media planning and buying

The paper presents a strategy for the integration of Internet site measures into multi-media reach/frequency. In so doing it explores the nature of Internet site reach; the use of fusion as a technique for integrating Internet site audience measures...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: James H. Collins, Manish Bhatia
Company: Nielsen
June 1, 2001
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Citation

Collins and Bhatia (2001a, June 01). Integrating Internet site audience measurement into media planning and buying . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/integrating-internet-site-audience-measurement-into-media-planning-and-buying-