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Research papers

The heart of the target

This paper's main argument is that 'ethnic' and other forms of specific target marketing offer an opportunity for marketing efforts to be precise, relevant and coherent to suit various consumer search behavior patterns. Personal care products address...

Catalogue: Ethnic Marketing 2000
Authors: Thinus de Wet, Nick Millett, Olwen H. Wolfe
July 1, 2000
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Citation

de Wet, Millett and Wolfe (2000a, July 01). The heart of the target. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-heart-of-the-target