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Research reports

ESOMAR guideline on mutual rights and responsibilities of researchers and clients

In order to ensure there is clear agreement between the client and the research provider and that both parties adhere to the requirements of the Code, it is strongly recommended that the points discussed in this Guideline are covered in the research...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010
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Citation

B.V., E. (2010a, June 15). ESOMAR guideline on mutual rights and responsibilities of researchers and clients . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/esomar-guideline-on-mutual-rights-and-responsibilities-of-researchers-and-clients-


Research reports

ESOMAR/WAPOR guide to opinion polls and published surveys

ESOMAR and WAPOR have produced the present guide in order to help those interested in the subject of opinion polls to reach a more informed judgement about the value of such polls and the most appropriate ways of conducting and reporting them.There...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
June 15, 2009
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Citation

B.V. and B.V. (2009a, June 15). ESOMAR/WAPOR guide to opinion polls and published surveys. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/esomar-wapor-guide-to-opinion-polls-and-published-surveys


Research reports

Passive data collection observation and recording

This document aims to bring the existing Guideline up to date and in line with the latest international developments for best practice, and to expand the coverage to include all forms of observation and passive data collection going beyond the...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
×

Citation

B.V., E. (2009a, June 15). Passive data collection observation and recording . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/passive-data-collection-observation-and-recording-


Research reports

Guide on distinguishing market research from other data collection activities

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
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Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-


Research reports

Guide on distinguishing market research from other data collection activities (Spanish)

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
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Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities (Spanish). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-spanish-


Research reports

26 questions to help research buyers of online samples

The new revised 26 questions are not a summary of the ESOMAR Guide to Conducting Research on the Internet or a substitute for reading it, since it covers a much broader area than sampling, but all online sample providers should be able to answer...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2008
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Citation

B.V., E. (2008a, June 15). 26 questions to help research buyers of online samples. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/26-questions-to-help-research-buyers-of-online-samples


Research reports

Decision-makers' guide: The 12 killer questions

The guide takes the form of a hierarchy of twelve questions, through which we would recommend decision-makers work in order to arrive at an informed view of the robustness of the consumer evidence they are using for decision-making.

Catalogue: ESOMAR Codes And Guidelines
Authors: David Smith, ESOMAR B.V.
June 15, 2007
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Citation

Smith and B.V. (2007a, June 15). Decision-makers' guide: The 12 killer questions . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/decision-makers-guide-the-12-killer-questions-


Research reports

Mystery shopping studies

The purpose of mystery shopping studies is to help focus the attention of business management on customer service improvement by providing information on the operations and the quality of service it is providing.Mystery shopping studies can comprise...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2005
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Citation

B.V., E. (2005a, June 15). Mystery shopping studies. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/mystery-shopping-studies


Research reports

Customer satisfaction studies

Customer Satisfaction Studies (CSS) have been carried out for very many years. More recently their importance and role have however altered considerably. First, they have become one of the fastest growing sectors of the research industry. Second,...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2005
×

Citation

B.V., E. (2005a, June 15). Customer satisfaction studies. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-studies