You searched for: ""

The results has been filter on Catalogues containing ESOMAR Congress 1991: Marketing In A New Europe .
ANA has found 46 results for you, in 1063 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The challenge of marketing magazines

To strengthen its advertising market position, VNU - the largest Dutch magazine publisher - has designed an innovative magazine marketing strategy based on the concept of state-of-mind. State of mind refers to a set of personality characteristics...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Hein G.M. Brinkhoff
June 15, 1991
×

Citation

Brinkhoff, H. G. (1991a, June 15). The challenge of marketing magazines. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-challenge-of-marketing-magazines