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Research papers

Managing data for decision making

This paper discuss how computer based information system can improve the problem solving capabilities of marketing services thereby contributing to more effective decision malting within both the marketing and sales functions. The information source...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: C. J. McCallum
June 15, 1977
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Citation

McCallum, C. J. (1977a, June 15). Managing data for decision making. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/managing-data-for-decision-making