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Research papers

The lifetime value concept

The significance of relationships with customers has received strong emphasis in recent marketing literature. Relations should be profitable, which can be measured by means of the LifeTime Value (LTV) concept. In this paper, a model for measuring LTV...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Janny C. Hoekstra, Eelko K. R. E. Huizingh
November 1, 1996
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Citation

Hoekstra and Huizingh (1996a, November 01). The lifetime value concept . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-lifetime-value-concept-