Resources Library by ANA

A small rock holds back a great wave

This paper responds to the challenges of globalisation and the digital society by arguing that the problem for MR today is not that of too much change, but rather too little. In a world where data is seemingly infinite, we now need to provide data...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Judith Passingham

Company: KANTAR TNS Malaysia

September 15, 2010

Damasio

We cannot turn our backs on progress and progress is now linked to neuroscience. The challenge is to demonstrate how a neuroscientific approach can represent an opportunity to improve the research tools which are currently at our disposal. Can it...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Nuria Serrano, Cristina De Balanzó, Siemon Scamell-Katz

Company: KANTAR TNS Malaysia

September 15, 2010

The threat of disintermediation to 'traditional' research

Market research is at risk of becoming irrelevant. The professional discipline is at a crossroads during a turbulent, global economic shift. This is adding extreme pressure for market research to prove its worth. Marketing also is evolving and the...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Shoko Masuda, Robert Adams

April 20, 2010

Doing it

This presentation reviews the results of a fascinating study finding that work experience in field or data entry improves claimed future intent to consider MR as a career. Doing it matters more than talking about it. Talking about it shifts...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Author: Caz Tebbutt Dennis

Company: Tebbutt Research

April 7, 2009

Getting intimate with our world

As researchers, we add the most value when we combine our research findings with our overall knowledge and experience. It is therefore incumbent upon us to increase what we know, by actively observing and analyzing things both large and small. This...

Catalogue: Qualitative 2008: Consumer Choice

Author: Keren Solomon

November 20, 2008

Where has all the science gone?

Marketing Research is embroiled in an attempted coup d'etat, where many of the old values of a scientific discipline are being shed in favor of the exciting new possibilities of a Web 2.0 world. This paper suggests that it is not yet time to abandon...

Catalogue: Congress 2008: Frontiers

Author: Stephen P. Needel

September 26, 2008

Marketing research in 2038

In the year 2038, ESOMAR's newly-formed Committee for Industry Standards devised the ultimate plan. They would reshape the Future by changing the Past. The plan called for someone - or rather something - that felt no pity. No pain. No fear. Something...

Catalogue: Congress 2008: Frontiers

Author: Teddy Langschmidt

September 26, 2008

Building innovation

It may come as no surprise that research is seldom praised for its ability to nurture innovative ideas. We've interviewed some international and UK-based clients and creative agencies about their experiences of research in idea development, and...

Catalogue: Innovate 2008

Author: Lucy Blakemore

Company: Gravity Planning & Research Ltd

June 16, 2008

The paradox of success

Failure is the essential ingredient that nobody talks about or acknowledges and everyone tries desperately and understandably to avoid. But as any inventor, creative or entrepreneur knows, great ideas are not born perfect but are forged in the...

Catalogue: Congress 2008: Frontiers

Author: John Kearon

Company: BrainJuicer

June 15, 2008